GOD BLESS 'YE MERRY TRACKSTERS, LET POWERADE SOOTHE THE WAY

          Coca-Cola's Powerade will be the title sponsor for the
     Powerade Indoor Games at Staples Center on February 11,
     according to Helene Elliott of the L.A. TIMES, who reports
     that the track and field meet was previously called the L.A.
     Indoor Track and Field Championships.  Elliott notes that
     Powerade's sponsorship deal is "for at least three years, a
     significant commitment given the reluctance of major
     corporations to back track and field events here in recent
     years."  The "solid financial backing makes it easier for
     organizers to lure elite athletes, some of whom request
     $75,000 fees."  Two-time Olympic Gold medal winner Maurice
     Greene will compete in the L.A. event (L.A. TIMES, 12/21).