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Volume 24 No. 158
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THE SPORTING NEWS' 100 MOST POWERFUL PEOPLE IN SPORTS IN '00

          THE SPORTING NEWS released its 11th annual rankings of     its "Power 100" and this year's "most powerful person in     sports" is TIGER WOODS.  TSN's Michael Knisley calls the     selection of Woods a "slam dunk" and "easy."  He also notes     that TSN does not cover golf.  Woods' IMG agent Mark     Steinberg told TSN, "I take your magazine, I read it all the     time.  You don't have a stitch of golf or tennis in it.  To     me, for a magazine that doesn't even send somebody to the     majors to give this reward to an athlete in a sport it     doesn't even cover ... I find it remarkable."  The only     other athlete to top the list was MICHAEL JORDAN, who     claimed the honor in '97.  Blazers/Seahawks Owner PAUL     ALLEN, who was No. 23 last year, does not appear on the     list, as he bought TSN in April '00 (TSN, 12/12 issue): RK  NAME                   ORGANIZATION/POSITION         '99  '981)  Tiger Woods            Pro golfer                     10   682)  Paul Tagliabue         NFL Commissioner                4    23)  Rupert Murdoch         News Corp. Chair                1    14)  David Stern            NBA Commissioner                2   125)  Phil Knight            Nike Chair & CEO               25   196)  George Steinbrenner    Yankees Owner                   9   567)  Mark McCormack         IMG Founder & CEO              21   208)  Bud Selig              MLB Commissioner                7    59)  August Busch IV        A-B VP/Marketing               16   33    Tony Ponturo           A-B VP/Sports Marketing        16   3310) Dick Ebersol           NBC Sports Chair                6   1011) Charles Dolan          Cablevision Chair               3    8    James Dolan            Cablevision CEO                 3    812) George Bodenheimer     ESPN President                 26   NR13) Don Fehr               MLBPA Exec Dir                 12   1514) Sean McManus           CBS Sports President           13   4815) Gary Bettman           NHL Commissioner               18   2116) Steve Case             AOL Time Warner Chair          NR   NR17) Juan Antonio Samaranch IOC President                  40   2918) Paul Beeston           MLB COO                        24   2619) Chase Carey            News Corp. co-COO               1    620) Bill France Jr.        NASCAR Chair BOD                8   4921) John Middlebrook       General Motors VP/Brand Mktg   NR   NR22) Robert Kain            IMG Senior Exec VP             58   NR23) Charles Fruit          Coca-Cola VP/Mktg. & Media     27   22 24) Michael Eisner         Disney Chair & CEO             20    3 25) John Malone            TCI Chair & CEO                32   1126) David Falk             SFX Sports Group Chair         14   1427) David D'Alessandro     John Hancock President & CEO   37   4728) Frank Craighill        Octagon Worldwide Chair        64   NR29) Philip Anschutz        NHL Kings co-Owner/MLS         22   1830) Tom Condon             IMG Football President         38   4331) David Hill             Fox Sports TV Group Chair       1   3032) Leigh Steinberg        Assante Sports/CEO             19   1733) Tim Finchem            PGA Tour Commissioner          29   6034) Mike Helton            NASCAR President               NR   NR35) Gene Upshaw            NFLPA Exec Dir                 55   6436) Scott Boras            Boras & Associates/Agent       28   3137) Ted Turner             Time Warner Vice Chair         15   1338) Roger Goodell          NFL Exec VP                    NR   NR39) Richard Pound          IOC VP                         46   3640) Eddy Hartenstein       DirecTV President              36   3941) Russ Granik            NBA Deputy Commissioner        33   5242) Mitt Romney            SLOC President & CEO           94   NR43) Alex Rodriguez         MLB player                     81   NR44) Cedric Dempsey         NCAA President                 39   8145) Ted Leonsis            Capitals Owner                 NR   NR46) Phil de Picciotto      Octagon President/Athlete Rep  NR   NR47) Scott Blackmun         USOC acting CEO                NR   NR48) Jeffrey Moorad         Assante Sports Managing Dir    44   9549) Jim Delany             Big Ten Conf. Commissioner     NR   NR    Roy Kramer             SEC Commissioner               59   3850) Bill Allard            SFX Sports President & COO     52   9951) Jacques Rogge          IOC Member Exec Committee      NR   NR52) Michael Jordan         Wizards President/B-ball Ops   92    453) Harvey Schiller        YankeeNets Chair & CEO         84   7654) Sandy Alderson         MLB Exec VP/Operations         69   7955) Tim Brosnan            MLB Exec VP/Business           75   6756) Terry McGuirk          TBS Chair & CEO                48   7257) Tom Jernstedt          NCAA Senior VP                 63   NR58) Vince McMahon          WWF/XFL Chair                  NR   NR59) Barry Frank            IMG Senior Corporate VP        65   3760) Jerry Colangelo        Suns CEO/D'Backs General Part. 30   3561) Mark Lazarus           Turner Sports President        NR   NR62) Sonny Vaccaro          adidas America consultant      NR   NR63) Stephen Unger          Heidrick & Struggles Int'l     NR   NR64) Bill Daly              NHL Exec VP/Legal Affairs      70   NR65) Brian France           NASCAR Senior VP/Marketing      8   NR66) Bill Hybl              USOC Chair                     51   5367) David Filo             Yahoo! co-Founder              54   57    Jerry Yang             Yahoo! co-Founder              54   5768) Mike Krzyzewski        Duke Univ. Basketball Coach    NR   NR69) Jeff Shell             Fox Cable President & CEO      50   NR70) Shyam Das              MLB Arbitrator                 NR   NR71) Lee Ann Daly           ESPN Senior VP/Marketing       NR   NR72) Dave Checketts         MSG President & CEO            67   7573) Jim Rome               Radio/TV Show Host             78   NR74) Michael Barnett        IMG Hockey President           83   8975) Michael Levy           SportsLine.com CEO             80   NR76) Anna Kournikova        Tennis player                  NR   NR77) John Swofford          ACC Commissioner               NR   NR78) John Manley            Canada's Industry Minister     NR   NR79) Jerry Jones            Cowboys Owner                  11   2580) Rulon Gardner          Olympic Gold Medalist          NR   NR81) Stan Kasten            Braves/Hawks President         NR   NR82) Andy Van Hellemond     NHL Director of Officiating    NR   NR83) David Price            NCAA VP/Enforcement            NR   NR84) Daniel Snyder          Redskins Owner                 NR   NR85) Michael Lynch          Visa USA VP/Event Marketing    NR   NR86) Don Ohlmeyer           ABC "MNF" Producer             NR   NR    Dennis Miller          ABC "MNF" Analyst              NR   NR87) Bob Goodenow           NHLPA Exec Director            NR   NR88) Bobby Burton           Recruiting Analyst             NR   NR    Tom Lemming            Recruiting Analyst             NR   NR89) Bob Costas             NBC sportscaster               90   8390) Shaquille O'Neal       NBA player                     NR   NR91) Harold Henderson       NFL Exec VP/Labor Relations    93   NR92) Morris Engelberg       Executor, DiMaggio's Estate    NR   NR93) Todd Amorde            SAG Strike Committee Chair     NR   NR94) Adam Silver            NBAE President & COO           99   NR95) Donna Lopiano          Women's Sports Found. Exec Dir 95   8896) Jeff Knapple           Envision President & CEO       NR   NR97) William Kitchen        B.C. Provincial Court Judge    NR   NR98) Val Ackerman           WNBA President                 NR   9699) Billy Hunter           NBPA Exec Dir                  98   40100) Fred Traube           Record Promoter                NR   NR