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MEDIA NOTES

          TV MONITOR: Last night's 11:00pm ET of CNN/SI's "Sports
     Tonight" and FSN's "Primetime" both led with the resignation
     of Jets coach Bill Parcells, followed by the firings of
     Patriots coach Pete Carroll and Packers coach Ray Rhodes.
     The first non-NFL story on both "Sports Tonight," at 5:31
     into the broadcast, and "Primetime," at 8:55, was Blazers-
     Bulls.  The first NHL story on "Sports Tonight," at 24:48,
     was Sabres-Maple Leafs, while the first NHL story on
     "Primetime," at 39:17, was Mario Lemieux winning the Lester
     Patrick Award.  The 12:00am ET edition of "SportsCenter" led
     with Blazers-Bulls, followed by Nuggets-Jazz.  The first
     non-NBA story, at 4:10, was Parcells' resignation.  The
     first NHL story, at 19:15, was Rangers-Blues (THE DAILY).  
          TUNA TO TV? While many media columnists speculate today
     that Parcells could end up in the broadcasting booth next
     season, Bob Raissman of the N.Y. DAILY NEWS writes to "bet
     the ranch ABC Sports brass" will meet with Parcells to gauge
     his interest on joining its "MNF" team.  ABC "can offer a
     prime-time gig and major moolah" (N.Y. DAILY NEWS, 1/4).
          GAMMONS' WEB DEAL: Peter Gammons began writing his
     exclusive column on ESPN.com Monday.  Gammons' column will
     be seen in ESPN Magazine and on the Web site, where he will
     have an expanded presence, including his own page with
     updates throughout the week.  Gammons will also oversee ESPN
     Magazine's season previews, including a stand-alone preview
     scheduled for 2001.  He will also continue his work for the
     TV network as an analyst for "Baseball Tonight" (ESPN).
          NOTES: CBS exercised warrants to buy an additional
     380,000 shares of SportsLine Inc. for $7.6M, boosting the
     network's share in the Internet company from 15.7% to 16.1%. 
     CBS now owns four million shares of SportsLine.  At $20 per
     share, CBS received a 61% discount from SportsLine's price
     of 51 5/8 at the time of the purchase (BLOOMBERG, 12/29).
     ...The Yankees and MLB sued NY business exec Brian McKiernan
     asking that he give up the domain name newyorkyankees.com. 
     McKiernan registered the name in '97, and while he said that
     he didn't plan to sell it for a profit, the team accused him
     of "demanding" $25,000 for it (NEWSDAY, 1/1)....KCAL-LA will
     broadcast tonight's Clippers-Lakers game in HDTV. Local
     Circuit City stores will provide viewing sections and
     refreshments for fans (ELEC. MEDIA, 1/3)....In DC, Leonard
     Shapiro: "Wouldn't it be nice if ESPN's 'Sports Reporters'
     added women to its mix?" (WASHINGTON POST, 1/1)...."Business
     Unusual's" Beverly Schuch profiled Boo.com, which "carries
     more than twenty sporting goods outdoor and performance
     brands," including Converse, Puma and New Balance.  Boo's
     "innovative technology has taken the virtual shopping
     experience to a new dimension.  Sportswear lovers can not
     only browse products by color, price and brand, but they're
     also able to spin them 360 degrees" (CNNfn, 12/31).

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