ASC MAKES GOOD ON VOUCHERS DESPITE MEETING SNOW GUARANTEE

          American Skiing Co. (ASC) offered guests of its six New
     England resorts vouchers for a 25% reduction in their next
     vacation at the same resort this season, plus $500 off a
     future visit to The Canyons in UT or Steamboat in CO,
     despite meeting a guarantee that 70% of the ski trails at
     the resorts they visited would be open this Holiday season
     (see THE DAILY, 12/8) (ASC).  In VT, Curtis & Smallheer
     reported that Killington execs are crediting the conditions
     guarantee for a 150% increase in reservations over last
     season.  But some skiers interviewed at Killington said that
     "no one had mentioned the guarantee or offered vouchers to
     them when they checked in."  While some were aware of the
     vouchers, "most said they didn't book their vacations based
     on the offer."  Killington spokesperson Steve Wright: "The
     idea was largely a marketing strategy to bring our guests
     in, but there wasn't any tactical marketing strategy to hide
     it once they got here" (RUTLAND (VT) HERALD, 12/28).