Nike debuts a new 30-second TV spot today from Wieden &
Kennedy featuring Lance Armstrong, titled "Body," in which
Armstrong responds to questions about him using performance-
enhancing drugs. The ad launches a series of features about
Armstrong on nike.com, including an online chat and the
auction of 12 signed pairs of cycling shoes in late January
(Nike). ADWEEK's Angela Dawson writes that in the spot,
Armstrong offers "his take on what it means to be a
professional athlete as images of his workout are juxtaposed
with a re-creation of him taking a blood test surrounded by
photographers and reporters." Armstrong, in a voiceover:
"This is my body and I can do what I want to it. Everybody
wants to know what I'm on. What am I on? I'm on my bike
six hours a day, busting my ass." The ad will air
"nationally on cable and prime-time sports broadcasting,"
including tonight's Nokia Sugar Bowl (ADWEEK, 1/3 issue).
ARMSTRONG HONORED: During halftime of last night's
"MNF" broadcast, Al Michaels spoke with Armstrong via
satellite and presented him with the ABC Wide World of
Sports Athlete of the Year Award ("MNF," ABC, 1/3).
