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HEAT CHRISTEN NEW ARENA; MEDIA, FAN REAX MIXED ON DEBUT

          The Heat defeated the Magic 111-103 in overtime on
     Sunday in the team's opener at the $203M AmericanAirlines
     Arena and in Ft. Lauderdale, Sarah Talalay wrote that Heat
     fans "praised the view and the architecture, but grumbled
     about their seats and concession and parking prices." 
     Talalay added that while "some elevators didn't work," fans
     "found a much larger and brighter building" than Miami
     Arena.  Talalay, who called the $5M scoreboard "one of the
     big surprises": "The round scoreboard, with its color-
     changing tentacles, glowed hot red and yellow, emitted fog
     and fireworks and thundered loudly as the Heat players were
     announced" (Ft. Lauderdale SUN-SENTINEL, 1/3).  But also in
     Ft. Lauderdale, Mike Berardino called the "tentacles" on the
     scoreboard "superfluous and disappointing" (SUN-SENTINEL,
     1/3). In Palm Beach, Charles Elmore wrote the arena "pulled
     down mostly glowing reviews ... with a few quibbles about
     construction dust, traffic and too-snug seats" (PALM BEACH
     POST, 1/3). In Daytona Beach, Ken Hornack: "There were
     plenty of bugs that needed to be worked out; at least one
     elevator was out of service, and parking within walking
     distance of the arena was hard to find" (DAYTONA BEACH NEWS
     JOURNAL, 1/3). Heat coach and President Pat Riley: "It is a
     first-class facility and a place for our fans, for our
     players and for our city to be proud of" (P.B. POST, 1/3). 
          PUMP DOWN THE VOLUME: Riley noted that the team will
     look to reduce the noise level after the opening game: "As
     far as the lights and the pyrotechnics, that's what it's
     about.  The fans got very excited about that.  Now I think
     we've got to bring the noise level down a little bit and
     just refine it and find out what is classily exciting vs.
     something over the top" (Ft. Lauderdale SUN-SENTINEL, 1/4).
          SIXTH SENSE? In Atlanta, Paul Lomartire profiled the
     arena, the sixth new arena to open this season, and wrote
     that there "are two sets of offices for coaches, one just
     for game days, along with a video coaching room."  Heat
     President of Business Operations Jay Cross: "There is
     nothing to compare with this in the NBA."  Lomartire added
     that the outside of the arena is a "combination of glass and
     curved white facades suspended off the ground to create the
     look of a ship's sails."  The Heat's colors -- red, yellow
     and orange -- are the arena's "theme from seats to lights." 
     Cross, on why the arena "will please fans": "The geometry of
     the building is different.  It's a much tighter bowl.  Most
     arenas are built with hockey in mind or ice shows.  Ours is
     built only for basketball" (ATLANTA CONSTITUTION, 1/2).  In
     Miami, Jeff Shain wrote that Heat officials "hope additional
     sideline seats" in the arena will "produce a more
     intimidating atmosphere to visiting teams."  Shain added
     that all seats are "permanent ... installed at a much
     steeper rise," which "allows the higher rows behind the
     baseline to be just as close to the court as the same row
     along the distance" (MIAMI HERALD, 12/26).  In Ft.
     Lauderdale, Ira Winderman reported that "among the late
     changes was the rejection of management's bid to have
     players sit on the bench in the same swivel chairs afforded
     to front-row fans" (Ft. Lauderdale SUN-SENTINEL, 1/3).

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