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Volume 24 No. 155
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          The Univ. of MA's Sport Management Program is "among
     the most highly regarded sports business programs in the
     country," according to Gregg Krupa of the BOSTON GLOBE, who
     reports that more than 700 Univ. of MA alumni "are at work
     for professional sports leagues, franchises, college
     athletic departments, and other sports businesses."  Celtics
     Exec VP/Marketing & Sales Stuart Layne calls the program
     "almost like a feeder system for us at this point."  Krupa
     adds that the Sport Management Program "may be about to
     become more heralded," as it has "created" the PRISM Awards,
     "which will draw nominees from sports businesses across the
     country."  The awards -- in partnership with Chicago-based
     Team Marketing Report -- will "recognize excellence and
     commitment to quality management."  Meanwhile, program
     members are "hoping for a second coup next year," with the
     possible creation of the Center for the Study of Spectator
     Sport.  Sport Management Program department head Lisa Pike
     Masteralexis: "All of us on the staff are interested in
     audiences and the people that watch sports ... Our goal is
     to create a center where media and organizations can come to
     us for assistance, and it gives us an opportunity to study
     some of these things in more depth" (BOSTON GLOBE, 12/22).