MARY TENETY and LORI SCHMID, President and VP,
respectively, of THE FEMALE ATHLETE, a NY-based sports
apparel and equipment company, were interviewed by Beverly
Schuch on last night's "Biz Buzz." Tenety, on the "impetus"
for the venture: "In a nutshell, if you were to take your
ten-year-old son into a sporting goods store and ...
everything there was made for his sister, that's really the
gist of why we started our company. ... We had the total
opposite experience of bringing our daughters into a Big Box
store, wanting to encourage their sports participation and
... not finding anything that was really geared towards
them." While the company had projections of $1.5M in sales
for '99 and $15M for 2000, Tenety said, "We're way ahead of
our projections right now. ... One of the reasons is because
of the Internet, now that we are able to have our Web site
... [with] our entire catalog and even more merchandise."
Tenety added that JULIE FOUDY is "the first of many" female
athletes that will join the company. Tenety: "Now that we
have our financing in place, we're really able to devote a
lot of those resources to the Internet and to our Web site"
("Biz Buzz," 11/30)....The Atlanta History Center is
planning a display tentatively titled "SPEED AND SPIRIT:
NASCAR IN AMERICA." The exhibit, scheduled to open around
2001, may also travel to other museums. The piece would
"trace the rise of stock-car racing" (WALL STREET JOURNAL,
12/1). ...Yankees manager JOE TORRE, Viacom Chair SUMNER
REDSTONE and cyclist LANCE ARMSTRONG were among BARBARA
WALTERS' "10 Most Fascinating People of 1999" (ABC, 11/30).
