OH, THINK TWICE: BRANDWEEK's Terry Lefton reports that
singer Phil Collins and pop band 'N Sync will perform during
Super Bowl XXXIV's halftime show (BRANDWEEK, 11/29 issue).
DEAL$ & DOLLAR$: MLS has renewed Allsport Photography
and Kwik Goal as league suppliers through 2003. Both have
been with MLS since the league's debut in '96 (MLS)....IMG
Senior Corporate VP Bud Stanner, when asked about the terms
of IMG's acquisition of Muhleman Marketing (see THE DAILY,
11/29): "It was in the millions, not in the thousands"
(Cleveland PLAIN DEALER, 11/30)....BRANDWEEK's Terry Lefton
reports that Procter & Gamble's Tide, in a move "targeting
the laundry needs of soccer moms," has signed a five-year,
$5M entitlement deal for the U.S. Youth Soccer's American
Cup, an annual rec tourney for 8-to 14-year-olds (BRANDWEEK,
11/29 issue)....The Metro Atlantic Athletic Conference
(MAAC) has agreed to use SciDel Technologies' Advanced
Graphic Enhancement virtual signage technology (SciDel).
...The Maple Leafs are auctioning off 158 "authentic and
limited-edition" team jerseys at www.edeal.com/leafs.htmls.
Maple Leafs Dir of Consumer Products Jeff Newman: "All the
shirts have been laundered" (NATIONAL POST, 11/30).
COKE GETS KUDOS: A BOSTON HERALD editorial applauds
Coca-Cola for pulling its ads from WWF programming after
company execs said the show "crossed the lines in terms of
content" (See THE DAILY, 11/29): "If other advertisers
followed Coke's example, TV would be better for it" (BOSTON
HERALD, 12/1). Coca-Cola's hometown newspaper, the ATLANTA
CONSTITUTION, also praises the move by stating, "There's
nothing to say big business can't use its advertising clout
to side with decency" (ATLANTA CONSTITUTION, 12/1).
