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MEDIA NOTES

          TV MONITOR: Last night's 11:00pm ET editions of FSN's
     "Primetime" and CNN/SI's "Sports Tonight" both led with
     Kings-Heat, followed by Mavericks-Knicks.  The first non-NBA
     story on "Primetime," at 5:39 into the broadcast, was the
     Univ. of Dayton-Univ. of KY college basketball game.  The
     first non-NBA story on "Sports Tonight," at 5:28, was
     battery charges being dropped against Dennis Rodman and
     Carmen Electra. The 12:00am ET edition of "SportsCenter" led
     with an update of the Rockets-Grizzlies game, which was in
     the fourth quarter, followed by Kings-Heat.  The first non-
     NBA story, at 6:40, was the Dayton-UK game (THE DAILY). 
          MONDAY NIGHT WOES? Last night's Packers-49ers "MNF"
     game on ABC earned a 13.4/20 Nielsen overnight rating.  In
     Milwaukee, Bob Wolfley writes on last night's 20-3 Packers
     win and states, "this was anything but must-see TV." 
     Wolfley calls the game "deadening" (MILWAUKEE JOURNAL
     SENTINEL, 11/30).  In Chicago, Malcolm Moran writes under
     the header, "Monday Night Football Doesn't Click Like It
     Used To."  Moran: "Once more, in a transition season with
     too many stars conspicuously absent, ['MNF'] felt like 'Any
     Given Sunday'" (CHICAGO TRIBUNE, 11/30).  FSN's Jim Rome, on
     speculation that Steelers coach Bill Cowher will leave the
     team possibly to join the "MNF" broadcast team: "The guy's
     not leaving in the prime of his coaching career to be a part
     of that horrible 'Monday Night Football' schedule" ("Last
     Word," FSN, 11/29).  Meanwhile, in Dallas, Barry Horn notes
     that during his appearance on "Fox NFL Sunday," Cowboys QB
     Troy Aikman "showed he may have what it takes to be a Sunday
     morning regular" (DALLAS MORNING NEWS, 11/30).
          COMPETITION FOR CABLE: President Clinton yesterday
     signed the bill allowing satellite companies to "beam local
     TV programming to their customers" (HOLLYWOOD REPORTER,
     11/30).  In DC, John Schwartz writes the bill will allow
     "millions of people who get their television broadcasts via
     satellite dish ... to receive local stations."  DirecTV
     "opened local service" in N.Y. and L.A. "immediately," while
     Echostar announced that viewers in DC and 12 other cities
     "could get access immediately" (WASHINGTON POST, 11/30).    
     

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