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MARKETPLACE ROUND-UP

          CA-based Power Bar, the "one dominant player" in the
     $300M energy bar market, was profiled on "The Edge" by
     CNBC's Mike Hegedus, who wore the No. 8 49ers jersey of
     company endorser Steve Young.  The company has a "near 50%
     share of the energy bar market."  Power Bar co-Founder
     Jennifer Maxwell: "[Husband & CEO] Brian and I innovated the
     category.  We innovated the product and the process."  Brian
     Maxwell, on initial plans for the product: "To be frank, at
     the time, I thought ... we'll license this to somebody ...
     that knows how to do the food business" (CNBC, 11/29)....The
     WALL STREET JOURNAL's Betsy McKay reports that the WWF,
     under pressure from "big-name advertisers," has decided to
     "tone down some of its programs" (WALL STREET JOURNAL,
     11/30)....In Indianapolis, Courtenay Edelhart writes that
     the Colts' "success on the field has been a boon for many
     area businesses," including the Colts Pro Shop, which has
     seen traffic "more than quadrupled since it opened last
     December" (INDIANAPOLIS STAR, 11/30). 

SBJ Morning Buzzcast: May 13, 2024

Upfront week and sports is grabbing more of the pie; Why the WNBA going to Toronto is important; San Diego continues to be a baseball town

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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