CNBC's Martha MacCallum, on why the cost of a 30-second
Super Bowl spot has jumped 25% from last year: "Blame it on
the Internet. As many as a dozen dot-com advertisers are
expected to join the Super Bowl lineup, some spending more
to advertise during the game than they've made in total
revenue" ("The Edge," CNBC, 11/29). CNN's Casey Wian
examined the trend of dot-coms buying Super Bowl ads, and
noted that the companies have "called the Super Bowl ... the
make-or-break play in their advertising game plans." But
Wian noted that Ameritrade is "staying on the sidelines," as
the company said that "spending so much on one 30-second ad
would push its key measure of cost per new account
unacceptably high." Wian: "With many traditional NFL
powerhouses having mediocre seasons, another risk is the
quality of the game itself" ("Moneyline," CNN, 11/29).
TEEING UP IN THE GREENS: CNN/SI's Laura Oakmin profiled
the Executive Women's Golf Association (EWGA), which has
over 90 chapters in the U.S., Canada and Australia and is
"very likely the most powerful organization in women's golf
today." The EWGA is designed to teach women the game of
golf and to provide the "chance to network with one
another." Cadillac, Office Depot and UPS are among the
group's corporate sponsors. Cadillac Assistant Brand
Manager Karen Sehee-Licari, on the EWGA membership: "These
women ... fit our demographic profile" (CNN/SI, 11/27).
NOTES: BRANDWEEK's Jeff Green cites a source as saying
that DaimlerChrysler's Dodge division "has ended" a one-year
relationship with Universal Studios to "focus its owner
loyalty programs" on NASCAR. Dodge decided it "couldn't
afford Universal's asking price" (BRANDWEEK, 11/29 issue).
...DuPont has renewed its sponsorship of DuPont World
TeamTennis (WTT) through the 2001 season (WTT).
