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Sports Industrialists

NOBODY DOES IT LIKE TOLLESON? IMG EXEC A BRAND BUILDER

          IMG Senior Int'l VP STEPHANIE TOLLESON "attracts little
     public recognition," but when it comes to the "who's who of
     women's professional tennis, Tolleson lands on just about
     everybody's list," according to Diane Seo of the L.A. TIMES,
     who profiled Tolleson in Friday's edition.  Tolleson, who
     handles VENUS and SERENA WILLIAMS, "played a key role in
     sealing" Sara Lee's Sanex brand as title sponsor of the WTA
     Tour.  She made "several trips" to Europe to meet with Sara
     Lee execs and conducted "extensive research" on how each of
     Sanex's products "could be promoted" (L.A. TIMES, 11/26). 

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