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Leagues and Governing Bodies

AS SEASON ENDS, CFL PLANS "BOLD" NEW VISION OF EXPANSION

          The Hamilton Tiger-Cats defeated the Calgary Stampeders
     32-21 yesterday before 45,118 fans at B.C. Place to win the
     CFL Grey Cup (EDMONTON SUN, 11/29).  In Vancouver, John
     MacKie reported that the economic impact of the Grey Cup is
     "estimated" to be between C$18-25M (VANCOUVER SUN, 11/27).
          NOT STANDING STILL: On Friday, CFL execs offered their
     state of the league address, and in Vancouver, Iain
     MacIntyre reported that CFL President Jeff Giles' "new
     vision" included "another attempt at expansion" in possibly
     Ottawa and Quebec City.  Giles: "We need to expand to Canada
     in the next three to four years ... We need to broaden our
     reach, expand our television market.  We need to grow the
     game because standing still is going backwards. ... I
     believe there is support for expansion in Canada.  There is
     no support for expansion in the U.S." (VANCOUVER SUN,
     11/27).  In Toronto, Mark Harding called the expansion plans
     "somewhat of a surprise" and a "risky venture" (TORONTO
     STAR, 11/27).  Talk of expansion came as CFL Commissioner
     John Tory "estimated" that Calgary and Edmonton "were likely
     to be the only two" teams to show "slim profits" in '99. 
     Tory "predicted" that Hamilton will "break even" and that
     Toronto, Vancouver, Montreal, Winnipeg and Saskatchewan
     "will run deficits."  Tory: "We're a little disappointed the
     league hasn't progressed as far as we'd hoped this season,
     but the overall net loss (for the league's eight teams) will
     be insignificant relative to other professional sports
     leagues.  The signs, generally, are very positive."  Giles
     said that the CFL "has realized" a 400% increase in
     corporate partnerships the past two seasons, with TV ratings
     "up" by 200,000 viewers.  Giles: "We're on the verge of
     profitability now.  The next two-year phase will be the last
     mile" (Calgary HERALD, 11/27).  In Toronto, Stephen Brunt
     wrote that the CFL's joint marketing efforts with the NFL
     "have been a modest success, as have efforts to spur
     grassroots interest in playing the sport."  Tory: "The
     league has had a reasonable year."  Brunt asked, "How do you
     build a CFL where you can give every owner at least a chance
     to make a profit? ... Player salaries must be held down,
     since that's the one structural advantage the CFL enjoys
     over just about any other sport" (GLOBE & MAIL, 11/27).  

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