NIKE SET TO DEBUT SIGNATURE SNEAKERS ON THE WEB TODAY

          Nike's "personalized" e-commerce initiative that allows
     buyers to "stitch their own name instead of Michael Jordan's
     next to the swoosh" on its shoes launches this afternoon on
     Nike.com, according to USA TODAY's Tom Content.  The
     initiative, called NikeID, "is a step toward broader
     customization of athletic shoes at Nike."  NikeID is
     "starting small," with Nike selling "up to 400 pairs per
     day."  Buyers can have "a name or nickname, up to eight
     letters," stitched on the side of either Nike's Air
     Turbulence running shoe or Air Famished cross trainer. 
     Buyers will then be charged an extra $10 plus shipping and
     handling for the service.  A "fiber" prohibits buyers from
     inscribing "an obscenity or a name that violates copyright
     or trademark laws on the shoe."  The shoes "will be
     manufactured in China and Korea and delivered to customers
     in two to three weeks" (USA TODAY, 11/22).