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FRED SMITH SAYS REDSKINS NAMING RIGHTS MADE THE MOST SENSE

          Redskins Owner Daniel Snyder officially announced a 27-
     year, $205M naming-rights deal with FedEx yesterday changing
     the name of Redskins Stadium to FedEx Field, according to
     Thomas Heath of the WASHINGTON POST.   FedEx Founder & Chair
     Fred Smith: "We looked at a lot of other stadiums, but
     Washington looked good to us for several reasons.  The
     Redskins are one of the legendary franchises in sports.  And
     Washington is not only a good market, but every embassy here
     we do business with. It made sense from a global
     perspective."  Heath reports that FedEx's presence at the
     stadium includes a 12-foot-high, 3,000-foot windscreen
     around the circumference of the top of the stadium. The deal
     also includes TV and radio spots as well as stadium end zone
     signage and rotational signs.  FedEx will also get 80
     tickets for each home game for its employees and customers
     (WASHINGTON POST, 11/22).  Also in DC, Eric Fisher reports
     that the $207M name deal is "the most lucrative of its kind
     ever."  FedEx will not become a team sponsor, as UPS is the
     official delivery service of the NFL.  After planning not to
     use the FedEx Field name, Fox Sports, which handled
     yesterday's broadcast, did use it. A Fox official called the
     switch a "game-time decision" (WASHINGTON TIMES, 11/22). 

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