Sponsorships Advertising Marketing

ARE RACE SPONSORSHIPS BARELY HANGING ON A VINE?

10.19.1999

          Horse racing officials say that thoroughbred horse farm
     Vinery's sponsorship of "several major races may be
     abandoned" because of the recent sale of the "financially
     troubled farm," according to Matt Hegarty of the DAILY
     RACING FORM.  Vinery sponsors the $500,000 First Lady Stakes
     at Keeneland, KY, the $250,000 Del Mar Debutante at Del Mar,
     CA, and the $100,000 Matchmaker Stakes at Monmouth Park, NJ. 
     Vinery officials had no comment.  The sale of Vinery "was
     expected to be finalized Friday" (DAILY RACING FORM, 10/16).

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