CNNSI.com relaunched yesterday with a new look that
"highlights" new areas containing analysis from SI and
CNN/SI journalists. The new "groups" are dedicated to SI,
SI For Women, SI For Kids, CNN/SI-TV and Turner Sports. The
site also features a new logo (CNN/SI).
ARE PREMIUM-BASED WEB SITES THE WAY TO GO? In DC, Eric
Fisher reports that while "some teams are generating as
little as $250,000 annually in revenue" from their Web
sites, the Yankees "now pull in more than" $2M a year and
Capitals Owner Ted Leonsis "is shooting even higher. Leonsis
says he is wanting to turn the team's site into a revenue
stream "as important as ticket sales or our [TV] contract
with HTS, if not more." Fisher notes that "two aggressive
examples" of pro teams increasing revenue through the
Internet can be found in the Ravens and Orioles, who are
"both among the forefront of developing fee-based premium
team sites." Leonsis "does not plan" to take the Capitals'
site "to a pay model." Rather, he is "sticking to a
broadcast business plan, seeking a global audience that will
build advertising revenue" (WASHINGTON TIMES, 10/15).
MORE NOTES: Quokka Sports' official America's Cup 2000
site, located at www.americascup.org, is now live with pre-
race coverage (Quokka). Quokka has also joined British
Telecom (BT) in launching the official site of the BT Global
Challenge, at www.btchallenge.com (Quokka)....The ECHL has
relaunched its Web site, located at www.echl.com (ECHL).
