NEIL AUSTRIAN NAMED CHAIR OF IWON.COM; BUT WILL STAY AT NFL

          NFL President & CEO Neil Austrian has joined startup
     Web portal iWon.com as Chair, but he will maintain his role
     with the league, according to the AP.  The NFL said that
     Austrian's positions with the league and the CBS-backed Web
     site "would not pose a conflict of interest."  NFL Senior
     VP/Communications & Government Affairs Joe Browne: "In Mr.
     Austrian's view, there is no conflict."  Former NBA Senior
     VP Bill Daugherty is one of the founders of the site, which
     offers a search and directory service, chat rooms and news 
     (NEWSDAY/AP, 10/6).  CBS announced yesterday that it had
     acquired a majority stake in iWon.com and that it will
     contribute $30M for the site's daily cash giveaways and
     provide $70M in ad time and space for the site on its
     various media properties (WALL STREET JOURNAL, 10/6).  The
     INDUSTRY STANDARD's Kenneth Li wrote that the deal "marks
     the beginning of [CBS'] portal strategy," and that visitors
     "will be offered" content from other CBS properties, such as
     MarketWatch and SportsLine (INDUSTRY STANDARD, 10/5).