HOW WILL '99 RYDER CUP FAN INTEREST DIFFER FROM '97?

          During the period beginning two weeks before the '97
     Ryder Cup through two weeks after the event, the ESPN
     Chilton Sports Poll asked sports fans about their interest
     level in the event (ESPN Chilton Sports Poll):

                      INTEREST IN THE '97 RYDER CUP
                  A LITTLE BIT INTERESTED      VERY INTERESTED
                          n= 739                    n= 186
GENDER 
Male                       63.2                      72.6
Female                     36.8                      27.4
PRO GOLF INTEREST
Not at all                 18.1                       2.1
A little bit               18                         4.7
Somewhat                   35.7                      25.5
Very                       28.1                      67.7
PLAYS GOLF                 47.2                      73.0
AGE
12-17                       9                        3.1
18-24                       7.9                      8.5
25-34                      18.9                      21
35-44                      20.5                      20.1
45-54                      13.4                      14.8
55-64                      13.8                      11
65+                        16.5                      21.6
RACE
White                      76.3                      86.9
African-American           11.7                       4.2
Hispanic                    8.6                       7.7 
Other                       3.4                       1.3

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