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RUNNING NUMBERS: ESPN DISPUTES FOX WINNING BAY AREA RATINGS

          ESPN "is disputing" a S.F. Examiner report which cited
     TV ratings in the Bay Area showing FSN's "Primetime" beating
     ESPN's "SportsCenter" in ratings for the 10:00-11:00pm PT
     hour, according to Michelle Smith of the S.F. EXAMINER (See
     THE DAILY, 8/9).  Ratings "provided" by Fox's L.A.-based
     research department "showed 'Fox Sports News' doubling the
     'SportsCenter'" rating since April.  But Smith wrote that
     numbers provided "directly" by Nielsen "paint a different
     picture."  Nielsen shows the average rating for FSN's
     "Primetime" in the 10:00-11:00pm PT time slot for the period
     July 8-August 4 was a .4, and during the same period, ESPN
     earned a .6.  Fox's research department "is sticking to its
     numbers" (S.F. EXAMINER, 8/13).  
          PICK OF THE WEEK: BRILL'S CONTENT lists ESPN's
     "SportsCenter" as one of its top "TV Picks" and writes that
     the show's hosts "avoid the grating extremes of say, Fox
     Sports Net's Van Earl Wright."  ESPN Classic's Vince Doria:
     "I think the best kind of humor on these shows is
     understated, if it works."  BRILL'S CONTENT: "ESPN's top
     team of Dan Patrick and Kenny Mayne pulls it off better than
     any other tandem" (BRILL'S CONTENT, 9/99 issue). 

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On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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