NAMES & FACES: Michael Jordan "returns as a spokesman"
for MCI WorldCom this week in the company's campaign touting
its new $.05 per minute long-distance offer. Jordan plays a
reporter and "co-stars" with an "assortment of Looney Toons
characters" (AD AGE, 8/9 issue)....Spurs F/C Tim Duncan has
signed a two-year extension as a spokesperson for Sprite.
Duncan has appeared in four national Sprite TV ads since '98
(Sprite)....Steelers rookie OT Kris Farris, on being
featured in a national K-Swiss TV ad: "My agent told me this
is a great opportunity for a rookie lineman. I like the way
it turned out. It's kind of neat because they let me put a
lot of input into it" (PITTSBURGH POST-GAZETTE, 8/12)....A
"number of Broncos" are wearing T-shirts produced by "Flip
the Switch," a company formed by WRs Rod Smith and Ed
McCaffrey and LB Bill Romanowski. Smith said that the
shirts "will be available to the public" at Denver-area
stores (DENVER POST, 8/11)....Flutie Fruitie Snacks will
appear in Boston and Buffalo-area stores. MA-based Woolf
Associates handled the deal for Doug Flutie (Woolf).
I DON'T KNOW, IT MUST HAVE BEEN THE ROSES: The city of
Pasadena is funding a $25,000 study on a "possible naming-
rights deal" for the Rose Bowl (L.A. TIMES, 8/12).
NOTES: A federal judge ruled yesterday that Callaway
Golf "acted properly in going after" NJ-based Fairway to
Heaven for making "illegal knockoffs of its clubs and is
entitled to collect damages and expenses that could exceed
$200,000" (RECORD, 8/12).....Golfer J.L. Lewis is carrying a
chipshot.com-branded golf bag at this week's PGA
Championship at Medinah (chipshot.com).
