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The Back Of The Book

NIELSEN SPORTS MARKETING DATA ON WOMEN'S WORLD CUP FINAL

          The following features a Nielsen ratings breakdown of
     ABC's entire three-hour-plus broadcast of Saturday's U.S.-
     China WWC final. HHLD = Total Household viewership; P2+ =
     viewers, ages 2+.  Numbers are from Nielsen Sports Media.

              HHLD P2+ F18-49 M18-49 F18-34 M18-34 F12-34 M12-34
ENTIRE GAME
3:30-6:46PM
RATING        11.4 7.0   5.0    8.6    5.1    7.5    5.3    7.2  
SHARE          31   33    27     43     29     43     30     40
HH'S(000)    11307 17975 3150   5253   1573   2302   2203   3013

GAME BREAKDOWN
3:30-4:00PM
RATING         6.2 3.8   2.2    4.4    2.5    3.8    3.2    3.6
SHARE          19   21    14     26     16     27     20     24
HH'S(000)     6202 9678  1384   2669    780   1175   1323   1508

4:00-4:30PM
RATING         9.8 6.0   4.1    7.6    4.3    6.9    4.9    6.5
SHARE          28   30    24     40     26     43     28     39
HH'S(000)     9782 15491 2539  4634   1331   2112   2026   2719

4:30-5:00PM
RATING         9.9 6.1   4.4    7.4    4.6    6.7    4.9    6.4
SHARE          27   30    25     38     27     40     28     36
HH'S(000)     9875 15670 2763  4544   1423   2062   2033   2664

5:00-5:30PM
RATING        11.9 7.2   5.4    8.9    5.6    7.5    5.6    7.3
SHARE          32   35    29     44     33     44     33     42
HH'S(000)    11788 18464 3367  5430   1732   2293   2323   3079

5:30-6:00PM
RATING        13.6 8.4   6.3   10.4    6.3    8.9    6.2    8.5
SHARE          36   39    33     50     36     49     36     45
HH'S(000)    13542 21447 3979  6395   1945   2726   2597   3574

6:00-6:30PM
RATING        15.5 9.7   7.0   12.0    6.8   10.5    6.7   10.0 
SHARE          38   41    34     53     36     53     36     49
HH'S(000)    15445 24892 4392  7326   2082   3209   2769   4192

6:30-6:46PM
RATING        13.6 8.6   6.5   10.2    6.0    8.9    6.0    8.7
SHARE          34   36    31     44     31     45     31     43
HH'S(000)    13567 22122 4048  6233   1847   2737   2484   3655

                              -30-
        

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