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Volume 25 No. 61
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ROAD RULES: NORMAN'S GM SHARK TANK; FRITO RIDER CORN CHIPS

          GM Special Vehicle Group head Jon Moss appeared on
     NBC's "Today" show this morning and presented GM's "Shark"
     edition Blazer, a concept car which was created with the
     input of Greg Norman.  The Blazer features a convertible top
     along with Norman's Shark logo detailed on the side.  Moss
     said that Norman was "very instrumental" in the design of
     the car by showing the car's engineers renderings and
     designs.  Moss: "He gave us some very good styling cues in
     what we wanted to do to produce it" ("Today," NBC, 7/14).   
          CHIPS AHOY! BRANDWEEK's Thompson & Linnett report that
     Frito-Lay "begins national distribution" this week of Fritos
     Racers, a line of "racecar-shaped chips" that will be
     endorsed "on-pack and in ads later this month" by Jeff
     Gordon.  The product line will carry Gordon's No. 24
     "embedded in the chip."  Gordon will be featured in "kid-
     targeted TV spots" by BBDO, N.Y., as well as on packaging,
     in FSIs and POP to support the line (BRANDWEEK, 7/12 issue).
          A-B UP FOR DALE: BRANDWEEK's Terry Lefton writes to
     "look for" A-B to "ramp up its involvement with" driver Dale
     Earnhardt Jr. during the 2000 NASCAR season, as Budweiser's
     POP featuring Earnhardt Jr. "is enormously popular" and 16-
     oz Budweiser cans featuring his likeness "doubled sales
     expectations this year."  A-B VP/Media & Sports Marketing
     Tony Ponturo: "Next year, look for national TV commercials
     and more, because we really think he's going to be the new
     star on the circuit" (BRANDWEEK, 7/12 issue).