ATHLETES IN ACTION: A QUICK TRIP AROUND THE SPORTS WORLD
Coca-Cola began distribution of commemorative Karl
Malone MVP cans Monday, which will be available in the UT
market only while supplies last (DESERET NEWS, 6/23).
....Warner Music Group venture 143 Records President Larry
Frazin, on boxer Oscar De La Hoya signing a recording
contract with EMI Latin: "He's great looking. He's an
American hero. If he can sing, it's just one more dimension
to an already great career" (N.Y. POST, 6/24).
...ENTERTAINMENT TONIGHT's Bob Goen reported that a new
Pepsi spot featuring NASCAR driver Jeff Gordon and six-year-
old Hallie Eisenberg will launch this weekend. The spot
shows Eisenberg on a bike beating Gordon in a stock car
race. Gordon, on his acting ability: "I've done my share of
commercials, but I'm 27, and I get confused [and say], 'What
was that line? What do you want me to do?'" ("ET," 6/23).
...CNN/SI's Bob Lorenz, on Sammy Sosa's "Slammin' Sammy's"
cereal: "Yes, Cubs fans, now you can fill your belly with
the same sugar-infested cereal that Sammy Sosa eats every
time the endorsement check clears" (CNN/SI, 6/23). ...PGA
Tour rookie golfer Joel Kribel signed a long-term deal with
Maxfli to become a full-staff player, using the company's
ball, bag and irons (Maxfli)....Vikings WR Randy Moss said
that he is "in the process of switching his endorsement
contract" from Nike to the Jordan Brand (STAR TRIB. 6/24).