Sponsorships Advertising Marketing

SEARS IS FIRST WNBA SPONSOR TO RE-UP IN PACT THROUGH 2002

5.11.1999

Sears and the WNBA extended their partnership through 2002 in a three-year, multi-million dollar deal, making the retailer the league's first sponsor to renew. With the deal, Sears receives category exclusivity, ad time on WNBA broadcasts, national and local rights t...

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https://www.sportsbusinessjournal.com/Daily/Issues/1999/05/11/Sponsorships-Advertising-Marketing/SEARS-IS-FIRST-WNBA-SPONSOR-TO-RE-UP-IN-PACT-THROUGH-2002.aspx