Molson USA has inked a two-year title sponsorship with
the weekly, internationally-syndicated "Inside the NHL"
radio show, which is produced by Five Star Productions. In
addition to title rights, Molson receives 60-second spots
throughout the two-hour show, naming rights to the player of
the week segment and seven on-premise promos with NHL
players. Financial terms were not disclosed (Five Star).
...Harvard Univ., the Univ. of Notre Dame, the Univ. of CA
and OH St. Univ., have "formed a collaboration to
investigate" whether college licensed merchandise is "being
manufactured in sweatshop conditions" (BOSTON GLOBE,
5/7)....Rugby Canada, which has been without a sponsor since
'97, has signed a $250,000 sponsorship deal with Ontario-
based telecom company Newbridge Network (GLOBE & MAIL, 5/7).
...Wieden & Kennedy won 11 "Pencils" at the 24th annual One
Show for creativity in advertising in N.Y. last night,
including work for Nike. Cliff Freeman & Partners won 10
"Pencils," including "Best of Show" for a Fox Sports.com TV
campaign (N.Y. TIMES, 5/7)....Nike is the official sponsor
of "Glamour" magazine's "Top 10 College Winners" feature
that will launch with the July issue (Glamour).
