NY-based NPD Online Research shows that 36% of females who go online retrieve sports news. Nearly half of those (46%) who obtain their sports news information from the Internet reported that they now retrieved more sports news from the Web compared to six months ago. In addition, 23% of females who indicated the Internet as one of their sports news resources reported the Web as their primary news source for sports. Among female users: 17% access a sports news Web site at least once a day. Thirty-four percent said the Internet is the first place they turn for breaking sports news at work, while 20% said they turn to the Web first at home. Females reported the following features as the most important to their sports news Web sites and listed the following sites as the ones most visited (NPD Online):
| ACCURACY OF INFORMATION | 89% | | ESPN.COM | 42% |
| UP-TO-DATE INFORMATION | 85% | ABCSPORTS.COM | 33% |
| QUALITY OF INFORMATION | 79% | NFL.COM | 29% |
| EASY TO FINDING INFO | 72% | MSNBCSPORTS.COM | 25% |
| EASY-TO-READ FORMAT | 67% | FOXSPORTS.COM | 25% |
| | NASCAR.COM | 18% |
