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Sports Industrialists

BETTMAN MAY SEEK GRETZKY TO OFFER PLAYERS PR TRAINING

          NHL Commissioner GARY BETTMAN is considering having
     WAYNE GRETZKY involved in a public and media relations
     program to "help young players in the league become better
     ambassadors of the sport," according to Lance Hornby of the
     TORONTO SUN.  Bettman: "Our players are the best in sports
     in terms of dealing with fans and media.  It's just that
     Wayne set a standard so far above what anybody in sport has
     ever done.  It's the comparison that causes the question to
     be raised" (TORONTO SUN, 4/21).  ESPN and ESPN2 run a full
     page ad in USA TODAY thanking Gretzky for "creating the
     office of The Ambassador of Hockey.  And who will take over
     his office?  We look forward to finding out" (THE DAILY).
          TWO STYLES: Closing HBO's "Real Sports" last night,
     host BRYANT GUMBEL compared Gretzky and DENNIS RODMAN:
     "While one man defined professionalism the other not only
     lacked it entirely, but took perverse pride in it.  As much
     as one went out of his way for the sake of the team to fit
     in, the other took the same pains to stand out. ... Therein
     lies some modern lessons for young athletes looking to
     cultivate one of our divergent definitions of character.  As
     Dennis Rodman and Wayne Gretzky so clearly proved, you can
     be a character and enrich only yourself or you can show some
     character and enrich us all" ("Real Sports," HBO, 4/20).

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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