Sponsorships Advertising Marketing

VIRTUAL INSANITY! PVI INKS MLB TEAMS, IMG/SCIDEL RE-UP DEAL

3.29.1999

          NJ-based Princeton Video Image (PVI) has reached deals
     to provide virtual ad services for the '99 regular-season
     home games for the MLB Giants and Phillies.  PVI has a
     similar deal with the Padres.  PVI expects its cash revenue
     from these three teams to be up more than 40% over last
     year.  Toyota, Amtrak and the PA State Lottery have already
     signed on as advertisers for the '99 season (PVI).  Coca-
     Cola has also signed on with PVI (Kyle Pope, WALL STREET
     JOURNAL, 3/26).  In N.Y., Stuart Elliott profiles PVI and
     reports that in addition to sports, PVI is inserting
     "virtual product placements into episodes of entertainment
     programs" on Mexico's Televisa (N.Y. TIMES, 3/29).
          SCI CAM: The SPORTSBUSINESS JOURNAL's Langdon
     Brockinton reports that IMG has extended its "consulting
     relationship" with Israel-based virtual ad company SciDel
     Technologies through 2000 (SPORTSBUSINESS JOURNAL, 3/29).

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