NASCAR-PALOOZA HITS CBS AIRWAVES: NET TO PROMOTE MUSIC TOUR

          CBS Corp. is partnering with NASCAR to launch a 25-city
     rock music festival this summer, according to Josef Adalian
     of DAILY VARIETY, who writes that "NASCAR Rocks", which will
     feature the Allman Brothers Band and kick off June 12, is
     "expected to feature a mix of rock, pop and country acts." 
     CBS "will be involved" in the concert tour by airing a one-
     hour special "tied to the tour," as well as airing two
     concert specials on CBS-owned TNN.  Westwood One radio will
     also syndicate "at least one music special" while CBS-owned
     TV and radio stations "will offer promotional support." 
     Tents at the concerts "may feature appearances by racing
     stars," and talent from CBS shows "may also make appearances
     at tour stops."  CBS Sports Senior VP/Marketing Keith
     Ritter: "The concerts are not at races, and they're in a lot
     of markets where there are no races" (DAILY VARIETY, 3/26).