DOES MIKE LIKE GREEN EGGS AND HAMM? MJ, MIA IN GATORADE SPOT

3.26.1999

          Mia Hamm has signed a multi-year endorsement deal with
     Quaker Oats' Gatorade brand and her first TV spot, called
     "Michael vs. Mia," is set to break March 29. The ad features
     Hamm and Michael Jordan in one-on-one games of soccer,
     basketball and other sports.  The ad will air on national
     cable and network programming and features a soundtrack to
     "Anything You Can Do, I Can Do Better" (Gatorade).  Chicago-
     based Foote, Cone & Belding will handle (AD AGE, 3/25).

PREVIOUS CUBAN BASEBALL CRISIS: IT'S INVITE ONLY; HENRY OPPOSES GAME NEXT MARKETPLACE ROUND-UP

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: June 3, 2024

June 3, 2024

Two NHL teams stand alone and what it means; NHL Utah narrows name ideas; WNBA draws headlines and full venues and ManU braces for staff cuts

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

May 29, 2024

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

SBJ I Factor: James Giglio

May 21, 2024

SBJ TV

Leeds United adds Red Bull as Equity Investor and Kit Sponsor

6 mins

Sports Media Podcast May 29 2024 Ramona Shelburne Part 1

14 mins

Sports Media Podcast May 29 2024 Whos Up Whos Down

4 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/03/26/Sponsorships-Advertising-Marketing/DOES-MIKE-LIKE-GREEN-EGGS-AND-HAMM-MJ-MIA-IN-GATORADE-SPOT.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/03/26/Sponsorships-Advertising-Marketing/DOES-MIKE-LIKE-GREEN-EGGS-AND-HAMM-MJ-MIA-IN-GATORADE-SPOT.aspx