ADIDAS BEATS NIKE FOR UT TRACK COACH IN HIGH SCHOOL DEMAND

          adidas "signed a three-year sponsorship contract" with
     Mountain View [UT] High School coach Dave Houle, who has
     coached track, cross-country and girls basketball teams to
     44 state championships in 24 years, according to Clifton
     Schmidt of the DESERET NEWS.  The deal is "only the third"
     the company has with a high school girls program coach and
     is the company's "largest ... in the country for either a
     boys or girls coach."  The contract includes a "financial
     package" for Houle, as well as shoes and uniforms for "all
     athletes on teams that Houle coaches and full sponsorship"
     of his summer camps.  Houle: "It's a good package, and it's
     an honor.  I'm grateful that adidas took notice."  Nike,
     along with adidas, approached Houle after a story about him
     in USA Today last December, but he turned down a "last gasp
     effort Nike made last weekend" (DESERET NEWS, 3/24).