MCGWIRE'S NEWEST FORMULA FOR FREEDOM IS A SETTLEMENT

          People First Inc., distributor of The Freedom Formula
     pain reliever, "agreed ... to stop using" Cardinals 1B Mark
     McGwire's photo or likeness in any of its promotional
     material, according to Tim Bryant of the ST. LOUIS POST-
     DISPATCH.  McGwire's lawyer Michael Kahn said that the
     agreement calls for People First "to send a copy of the deal
     to all its distributors," and that the court order "stops
     the initial misuse of McGwire's name 'and establishes a
     mechanism for stopping others.'"  The order also "blocks"
     People First from using any Cardinals or MLB trademarks. 
     McGwire sued the company last month over claims by the
     company that he endorsed The Freedom Formula, which helped
     "him to break the home run record" (POST-DISPATCH, 3/18).