AIN'T AD SLOGANS GREAT? MARINERS UNVEIL NEW AD CAMPAIGN

          The Mariners unveiled eight 30-second TV spots for
     their "Ain't Baseball Great" ad campaign, according to Bud
     Withers of the SEATTLE TIMES, who wrote that the slogan "may
     not play well with English teachers, but it's
     straightforward and disarming."  One spot features the
     Mariners Moose mascot waking from a nightmare in which a new
     mascot named Lenny the Latte is introduced.  As the Moose
     sits up, P Jamie Moyer "admonishes, 'I told you.  No nachos
     before bed.'"  Another spot shows P Jeff Fassero in a
     supermarket, throwing apples into a catcher's mitt.  When he
     tries it with an egg, "resulting in a splattered mess, a
     voice on the store intercom intones, 'Wild pitch, aisle
     four.'"  The ads were created by Seattle-based agency
     Copacino and filmed in three days during February in Peoria,
     AZ, by WA-based Blue Goose Productions.  The campaign
     replaces the "Ya Gotta Love These Guys" campaign of the past
     three seasons, named MLB's best in '98 by Baseball Weekly. 
     Both were created by Copacino (SEATTLE TIMES, 3/18).