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DANCING FOR DOLLARS: NCAA TOURNEY WINS MEAN $$$ FOR SCHOOLS

          The school of each men's basketball team receives
     $170,000 for each game the team plays in the NCAA
     Tournament, but the money is distributed among the members
     of the school's athletic conference, according to Michael
     Clark of the CINCINNATI ENQUIRER.  Miami (OH) Univ.
     spokesperson Richard Little said that though the school is
     paid $170,000 for each round it advances, "the amount
     remains the same regardless of how far a team progresses in
     the tournament -- even if it wins the national
     championship."  Little noted that most conferences
     distribute the NCAA money over several years and average it
     out equally among all of the teams.  In addition to the
     $170,000 payments, the NCAA also provides each participating
     team $120 a day for lodging and meals for each school member
     with the team (CINCINNATI ENQUIRER, 3/16).  In Detroit,
     Rusty Hoover writes that MI State Univ. officials "expect a
     boost of roughly" $270,000 in the school's annual licensing
     revenues of $900,000 if the men's team advances to the Final
     Four.  Besides souvenir royalties, MSU earns NCAA
     participation fees of $20,000 for the first two rounds,
     $30,000 for this weekend's rounds and a potential $50,000 if
     the team makes it to the Final Four (DETROIT NEWS, 3/18).
          DECEMBER MADNESS: ISL VP/College Athletics Jim Wheeler
     is featured on CBS SportsLine where he discussed ISL's
     proposed NCAA football playoff system: "Everybody's really
     interested in how we would go about our process and
     proposal.  If I let it out, I would lose the competitive
     advantage.  I've got to break through the old relationships
     with something special" (Dennis Dodd, CBS SportsLine, 3/16).
          NCAA UNDER FIRE AGAIN? Black coaches are "raising the
     possibility of legal action against the association on
     another front: school's minority hiring practices,"
     according to a report in USA TODAY.  In a letter to NCAA
     President Cedric Dempsey this week, Black Coaches
     Association Exec Dir Tim Stoner "calls for more urgent
     attention to the lack of black coaches and administrators in
     college athletics."  Stoner: "If we can't get more
     cooperation, we believe we have a legal avenue we can pursue
     to bring about change."  Currently, only 5 of 112 football
     coaches in Division I-A are black (USA TODAY, 3/18).    

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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