Sponsorships Advertising Marketing

PEACEFUL SEAS: YOUNG AMERICA CANCELS SPONSORSHIP WITH FSN

3.15.1999

          America's Cup challenger Young America has "lost its
     largest cash sponsor," Fox Sports Net, over a dispute with
     the event's broadcast partner ESPN, according to Timothy
     Barmann of the PROVIDENCE JOURNAL.  Young America President
     John Marshall said canceling the "multimillion-dollar" deal
     was the "best solution to preserve the dignity of the
     America's Cup."  Marshall added that Young America and FSN
     "are still on friendly terms," as they are continuing to
     discuss "possible ways" the network can sponsor the team
     without "violating ESPN rights agreement."  Fox Sports Net
     VP/Media Relations Michael Lewellen said that he "did not
     know whether any money" was exchanged between Fox and Young
     America prior to the cancelation (PROVIDENCE JOURNAL, 3/13).

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