THAT'S RIGHT, SI WOMEN IS SMARTER; DOES MAG BLOW OFF NASCAR?
SI for Women hit newsstands yesterday with a "breezy
thunk" and an editorial mix that is "an easy balance" and
influenced "as much by its venerable brother as by
traditional women's magazines," according to Shawna Richer
of the Toronto GLOBE & MAIL. Richer calls its content
"lively" (GLOBE & MAIL, 3/12). In Orlando, Shannon Rose
calls the new SI for Women "definitely an improvement" over
earlier test issues. It is "geared toward athletes, not
sports fans" and the title's ads "either show females in
them or are geared toward a female buyer." Rose: "Even if
'SI For Women' isn't exactly what female athletes and
women's sports fans want, it's pretty close" (O.S. 3/12).
NASCAR CAN ONLY SHAKE ITS HEAD AND SI? In Indianapolis,
Bill Koenig writes that SI's "lack of attention" to NASCAR
"remains a major hurdle," as some of its top races have
"only earned the corresponding edition's lead spot in the
'Inside Motor Sports' column," which is published "near the
back" of the magazine. SI's Senior Publicist Joe Assad,
when asked about the Daytona 500 story which was "put at the
back of the magazine," said that the race "got caught up
there in a busy sports week," and added that SI puts out
"occasional special NASCAR issues" (STAR-NEWS, 3/12).