Menu
Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          Nike "is on board with the outside back cover" ad for
     the launch of Larry Flynt's "Code," a fashion magazine
     "aimed at African-American men 25 years and older" (N.Y.
     POST, 3/11)....The WALL STREET JOURNAL's Sam Walker profiles
     the "invasion" of "space-age drivers" in the game of golf
     and writes, "If nothing else is done, critics say, the big
     clubs could do to golf what high-tech rackets did to tennis:
     turn a cerebral game of finesse and inches into a crude
     display of smacking and banging" (WALL ST. JOURNAL, 3/12).
          SOCCER: The Scottish Premier League, "without a sponsor
     since its inception," inked a two-year deal $3.7M deal, with
     an option for one more, making the Bank of Scotland the
     league's title sponsor (London TELEGRAPH, 3/11)....IMG
     Canada and the Canadian Soccer Association formed "Soccer
     Canada Properties," a marketing partnership to improve TV
     distribution, increase sponsorship opportunities and promote
     the growth and development of soccer (IMG).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/03/12/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/03/12/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

CLOSE