Nike "is on board with the outside back cover" ad for
the launch of Larry Flynt's "Code," a fashion magazine
"aimed at African-American men 25 years and older" (N.Y.
POST, 3/11)....The WALL STREET JOURNAL's Sam Walker profiles
the "invasion" of "space-age drivers" in the game of golf
and writes, "If nothing else is done, critics say, the big
clubs could do to golf what high-tech rackets did to tennis:
turn a cerebral game of finesse and inches into a crude
display of smacking and banging" (WALL ST. JOURNAL, 3/12).
SOCCER: The Scottish Premier League, "without a sponsor
since its inception," inked a two-year deal $3.7M deal, with
an option for one more, making the Bank of Scotland the
league's title sponsor (London TELEGRAPH, 3/11)....IMG
Canada and the Canadian Soccer Association formed "Soccer
Canada Properties," a marketing partnership to improve TV
distribution, increase sponsorship opportunities and promote
the growth and development of soccer (IMG).