GOT HELP? GOODBY, PICCININI TO JOIN DOLICH GROUP TO BUY A'S

          Goodby Silverstein's Jeff Goodby and Save Mart Chair
     Robert Piccinini have joined Advantix Exec VP Andy Dolich's
     group interested in acquiring the A's, according to Laura
     Counts of the OAKLAND TRIBUNE.  Dolich said that he has
     "known both professionally for years," and called Goodby "a
     tremendous force in terms of advertising and creativity." 
     Goodby was responsible for the "Billy Ball" campaign for the
     A's in the early '80s, and Piccinini previously owned the
     Single A Fresno Giants, Modesto A's and the Stockton Ports. 
     Dolich said that if they are successful in their
     acquisition, Piccinini "would probably be one of the major
     investors."  Other members of Dolich's group are Joe Morgan
     and CA business exec George Zimmer (OAKLAND TRIBUNE, 3/11).