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MARKETPLACE ROUND-UP

          MasterCard Int'l VP/U.S. Sponsorships and Events Jeff
     Price, on choosing Sabres G Dominik Hasek to appear in
     MasterCard's "Priceless" campaign: "As we looked at the
     landscape today and asked who are the great players who
     would fit our Priceless campaign, he made a whole lot of
     sense.  Our aim is to extend the integration of our
     Priceless brand position into hockey" (BUSINESS FIRST OF
     BUFFALO, 3/8 issue)....A DETROIT NEWS editorial examines
     college student protests of "universities' supposed
     involvement with overseas sweat shops."  From the editorial:
     "Working conditions in poor countries may be appalling by
     Western standards.  But to millions of Third World laborers,
     the so-called sweat shops represent new --  and better --
     employment opportunities than they have had in the past. ...
     It is a sign of good times in the United States that
     students can find nothing more weighty than Third World
     factories to agitate against" (DETROIT NEWS, 3/10)....The
     WPSL signed Louisville Slugger as its exclusive equipment
     and uniform supplier for the '99 season (WPSL).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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