BIG DANCE NOTES: PRO PLAYER ON AS LICENSEE, NEW NCAA PROMO

          NH-based Pro Player has inked its first-ever licensing
     deal with the NCAA and CLC to manufacture an official NCAA
     tournament selection T-shirt and hat, which will feature the
     slogan "64 teams, 1 dream."  The merchandise went on sale
     nationwide on Monday (Pro Player)....The NCAA will launch
     "NCAA Basketball," a new marketing and promotional
     initiative, during this month's men's and women's
     tournaments.  The campaign, which has the tag "My Team,"
     will include a weekly 30-minute TV show, PSAs, a new video
     game and grassroots initiatives.  NCAA Productions will
     produce six PSAs that will debut during CBS and ESPN
     coverage.  Host Communications produced the 30-minute TV
     show, "NCAA Basketball: The Slant," which will air on FSN
     (NCAA)....NC-based Int'l Sports Properties has signed a
     five-year deal, which begins this year, to market Georgia
     Tech Univ.'s athletic teams and programs (ISP Sports).