CELEBRITY PLAYERS GOLF TOUR LOOKS TO GET AIR AND ACCELERATE

          The Celebrity Players golf tour (CPT) starts today in
     FL with the Dan Marino FirstPlus Financial Celebrity Invt'l,
     which is expected to raise "about" $300,000 for charity,
     according to Randall Mell of the Ft. Lauderdale SUN-
     SENTINEL.  Among those competing in the event are Marino,
     Broncos QB John Elway and Braves P Greg Maddux.  Meanwhile,
     Michael Jordan has told CPT execs that "he intends to play
     in at least three" events this season.  CPT Assistant Dir
     Kelly Sullivan: "Michael Jordan could affect this tour like
     nobody else on the planet."  The CPT begins its third year
     with 12 events which will offer more than $3M in prize
     money.  Mell writes tour execs are "working hard to increase
     its exposure," and the Tour is in talks with The Golf
     Channel about "a possible alliance" (SUN-SENTINEL, 2/19).