Franchises

PANTHERS KEEPING A CLOSE EYE ON ATTENDANCE PATTERNS OF FANS

2.16.1999

          The NHL Panthers have "begun scanning this season's
     tickets and will soon begin monitoring the attendance
     patterns of its season ticket-holders," according to Alan
     Snel of the Ft. Lauderdale SUN-SENTINEL.  A bar code will
     allow the team to identify the season-ticket holders who
     don't show up at the games and contact them "to find out why
     they didn't attend."   The team has sold about 15,000 season
     tickets at the 19,200-seat National Car Rental Center, and
     Panthers VP/Operations Steve Dangerfield "estimates" the no-
     show rate among season-ticket holders at about 12-14%.  An
     NHL spokesperson said the league will discuss ticket stub
     scanning at its next marketing meeting (SUN-SENTINEL, 2/13).

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