Franchises

THE COST OF WINNING: FALCONS TO RAISE TICKET PRICES FOR '99

2.12.1999

          Despite the franchise's first profitable season since
     '95, the Falcons announced Thursday they are raising ticket
     prices 22-24% for next season, according to Matt Winkeljohn
     of the ATLANTA CONSTITUTION.  Season-ticket prices are
     increasing from $270 to $330, and from $300 to $370 for
     eight regular-season games and two preseason games.  Single-
     game tickets will "jump" from $30 to $37 and from $33 to
     $41.  The Falcons had the lowest average ticket price this
     past season "and will probably rank among the 12 cheapest
     next season" despite the increases.  The team's single-game
     average will now be around $39.  Falcons Exec VP/
     Administration Jim Hay "verified" that the team made a
     profit during its Super Bowl season for the first time since
     the '95 season (ATLANTA CONSTITUTION, 2/12).

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