PGA TOUR LOOKS TO FEED THE MASSES WITH MORE PROGRAMMING

          The PGA Tour announced two "significant" initiatives
     yesterday at the World Golf Village in FL, according to Bob
     McClellan of the FL TIMES-UNION.  The Tour has "begun
     providing a world feed of all Tour events" to its int'l
     broadcast partners emanating from the PGA Tour Productions
     studio, and a "golf studio show will begin today in
     conjunction" with the USA Network.  Previously, foreign
     sites would run their own commercials during a broadcast or
     their show would "simply go to black."  Now, the world feed,
     which reaches an estimated 140 countries, will provide int'l
     broadcasters "features on international players and special
     leaderboards which show international graphics packages to
     make for a more seamless production."  The studio show will
     be filmed at PGA Tour Productions at the World Golf Village
     with host Bill Patrick.  It will be seen during USA's
     coverage of the first two rounds of each Tour event "over
     the next 12 weeks of the season" (TIMES-UNION, 1/28).