RAVENS INK $100M DEAL WITH PSINET FOR STADIUM NAMING RIGHTS

          The Ravens have signed a 20-year, $104M naming rights
     and media agreement with VA-based ISP PSINet, according to
     Terry Lefton of BRANDWEEK.  The Ravens and ProServ have been
     "pitching" a package that would include "wrapping" the
     stadium title with "media on and entitlement of local Ravens
     shoulder programming and pre-season games and radio; the
     only permanent sign on the main scoreboard; space in all
     Ravens publications, corporate name on seat cupholders and
     involvement in grass roots programs."  Ravens VP/Marketing
     David Cope would not comment (BRANDWEEK, 1/25 issue).  In
     Baltimore, Jon Morgan wrote that an announcement on the deal
     "is expected in the next week."  The team "had been seeking
     more than" $3M per year for naming rights (SUN, 1/24).