EXECUTIVE TRANSACTIONS

          Former NASCAR VP/Strategic Marketing STEVE SCHIFFMAN
     was named Exec VP/Marketing for The Weather Channel.  ALEX
     GOMEZ was named Dir of Promotions for Foot Locker World Wide
     N.Y.  Gomez held a similar position with Fox Sports (Terry
     Lefton, BRANDWEEK, 1/18 issue)....Alpha One Marketing Group
     Founder and President DICK GARN was named President of Event
     Central, a new computer information technology division of
     MI-based GM EventWorks.  Garn was also named Exec VP of
     Kaleidoscope Sports & Entertainment.  Replacing Garn in MI
     is STEVE NORBUT, who was named VP of Kaleidoscope Sports and
     Exec VP of GM EventWorks, a division of Kaleidoscope (GM
     EventWorks)....Former Women's Sports & Fitness EIC DAGNY
     SCOTT was named editor of Women Outside, a brand extension
     of Outside magazine (MEDIAWEEK, 1/18 issue).