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Volume 24 No. 156
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          The NFL has hired Muhleman Marketing's Max Muhleman to
     "assess" whether the L.A. market "can bear the prices two
     competing ... groups plan to charge" for seats if awarded
     the 32nd franchise.  Muhleman was hired in late December
     (SPORTSBUSINESS JOURNAL, 1/18 issue)....IHL President Doug
     Moss said that Victoria, British Columbia, "is set" for an
     expansion team "in the next couple of years," and the Las
     Vegas Thunder will be "moving out" of the Thomas & Mack
     Center to another in the city.  Moss: "We have had offers to
     play in arenas connected to different casinos, but we don't
     know if we want to go that route" (CINCINNATI POST, 1/18).
     ...Of the 39 LPGA events returning from '98, the HealthSouth
     Inaugural's $550,000 purse, down from $600,000, is the only 
     one to decrease.  LPGA Commissioner Jim Ritts: "In the
     latter quarters of last year, the health industry ... was
     faced with a great deal of tumult."  As a result, Ritts said
     that the LPGA allowed HealthSouth to reduce the purse and
     agreed to help them sell-off some of their advertiser
     inventories in the telecast (ORLANDO SENTINEL, 1/16)....The
     CPBL Board of Directors includes former NBA MVP Spencer
     Haywood, U.S. Rep. Carrie Meek (D-FL) and the N.Y. Post's
     Peter Vecsey.  CPBL President Paul McMann: "We're not going
     the way of the ABL.  What differentiates us from the ABL is
     we know what we have to do.  The ABL didn't.  Our league
     won't survive on ticket sales alone" (BOSTON GLOBE, 1/17).